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Froogle, a latest addition by Google, performs search on information about products for sale online. It is exclusively fast and produces efficient product search results, which are limited to one product per store. In simple terms, Froogle calls attention to helping users find products, rather than providing product information, reviews, and other associated information found on other shopping search services. If you are a customer, then there is nothing like Froogle to help you search for products online. Furthermore, as a merchandiser if your products are not listed in Froogle, you're missing one of the chief sources of targeted traffic that your online store can get at absolutely no cost.
Froogle Optimization
An interesting fact about Froogle is that it uses a similar indexing algorithm as that of Goggle’s; however, Page Rank plays a trivial role, reason being that the products are often listed on dynamically generated pages, or in the frequently changing pages. Moreover, the condition and scope of the search is constricted than a regular Google search.
The implemented algorithm looks at specific parts of your feed document and your web page to determine the appropriateness. In view of this, the product name and description are very important both in your feed and on the page. Froogle uses exact keyword matches while performing a search, however, when users search for plural words, Froogle highlights remarkable variants with the pages listed in its directory.
Froogle optimization is not only about optimizing the page content or the links present in the page but also involves the key factor ‘price’. Price decides how the pages are indexed and how the customers see your pages. Necessitating this factor, Froogle tries to make price based market real. By and large, price is essential to your advantage apart from the data feed optimization. Product optimization with keywords, coupled with proper content optimization ensures that you are listed at the top and your product shows up when the related words are searched.
Drawn upon various factors, Froogle optimization is quite complicated. The Page rank system of Google, which is implemented here, is modified to some extend and can be handled by a well-versed SEO Company only.
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