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Drive targeted traffic to your site Persuade site visitors to take the desired actions you want them to take.

Objective 1: Drive Targeted Traffic to Your Site
Driving targeted traffic begins with a search engine marketing (SEM) campaign including a search engine optimization (SEO) strategy and pay-per-click advertising (PPC).
We determine in consultation with client, which keywords are worth pursuing in SEO and PPC efforts. We use professional tools like Wordtracker to generate a list of possible keyword phrases. We also determine how frequently each keyword phrase is searched for, and evaluate which are feasible enough to put efforts into by checking how steep the competition is. After consulting with the client we have final list of target keywords for SEO and PPC campaigns. With web metrics and analysis in place, we are able to know where people are coming from, what keywords they have used to find you, and whether they are taking the desired actions on your site.

Objective 2: Persuade Your Web Site Visitors To Take the Desired Action
Design and Site Architecture Factors such as usability, navigation, content, and ad copy all come into play here. The key is to monitor how well these factors work at persuading your visitors into taking action. We monitor everything and see what's working and what's not. Armed with this knowledge, we make the appropriate changes to your site; continue to monitor, and repeat the process until you get an increase in the desired outcome.